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This is a link to a research titled "Ethics and Public Relations" done by Shannon A. Bowen.

Below is my reaction paper with her research.

There are several debatable subjects within the field of public relations. What remains to be important and crucial to the field comes down to a matter of ethics which is, “a process of decision making” (Bowen, 2002). Out of the many ethical approaches for public relations, utilitarianism often seems to be the best way for issues management in a company; since it uses a cost-benefit approach that applies to the entirety of the business. However, this is not a fully ethical approach, public relations practitioners should use the deontology approach, which examines the autonomy and precedents of a similar situation whether they have the same decisions and then assure whether that decision is ethically right. According to Professor Bowen’s research in 2002, “Elite executives in issues management: The role of ethical paradigms in decision making,” Organization B makes its issues management successful with its ethics training, which is based upon the deontology approach; a consistent and thorough approach to ethics for all executive-level employees (Bowen, 2002).

According to the study (Bowen et al., 2006), 65% of public relations professional communicators are having “a real impact on both organizational decision making and ethical decisions made in C-suite according to a survey” (Bowen, 2007). To keep going at this rate or even to show growth, the public relations practitioners should hold ethics seminars consistently to educate the dominant coalition and C-suite in public relations scene. Yeager and Kram (1995) “suggested framing the concept of ethics as ‘difficult or challenging managerial decisions … focus[ed] on value conflicts” (1995:53-54). It shows elites who are defined as “individuals within an organization who hold positions of authority and influence” (Bowen, 2002) need consistent and regular ethics education. Therefore, they should have no problem communicating and understanding the public relations decisions in ethical dilemmas or issues management.

On the other hand, the dominant coalition and C-suite are not the only groups needing ethics education; public relations practitioners are also being educated because there is a rising problem that “they see a code of ethics once and then do not really refer to it or read it again” (Bowen, 2007) when they make decisions in reality. Even if the ethics dilemmas are set in their minds, it is easy to skew away from decision making since they are people too. Therefore, the practitioners should read the code of ethics defined by the companies or the public relations organizations consistently to remind them to make ethically sound decisions.

Public relations practitioners, who should have a firm moral code, can help to lead to better contributions and deeper involvement within the company and its dominant coalition. It can be done by “knowing your own values”, which will lead one to make right decision if it is thoroughly analyzed (Bowen, 2007). However, in my opinion, the values one has should be flexible according to the codes of ethics in the company because your own values cannot be accepted by everyone and every situation. Public relations practitioners are already taking critical roles in companies. They can make their roles more important or even more successful in their environment by being fully aware of the importance of their ethics and using those ethics to help guide the management of their organizations.

This study was able to make me think about the importance of ethics, and the decision making process within public relations field; and how important consistent ethics education is and why it is needed. With the same sense, I am glad that I am able to take this one-semester ethics class in college; to help establish a mind set of ethics approaches which will help me to, “recognize ethical dilemmas and to use appropriate critical thinking skills to help resolve those dilemmas in a way that results in an ethical outcome” (, p. 22),” within my personal life and my future profession.

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휴학을 위해 한국에 온지

따악 1년만에 다시 미국으로 돌아간다.

하고 싶은것도 많았고 계획했던 많았지만

체력의 핑계로 한것보단 안/못 한것이 더 많았다.


10년 가까이 되는 유학생활 탓인지

솔직히 미국으로 돌아가는게

그냥 다시 내 생활로 돌아가는것 같은 느낌이 더 크다.

그리고 또 그런 생활은

5-6개월정도가 '잠시'라고 느끼게끔 만들어주었다.

'잘 다녀와라, 또 언제 오냐'라는 물음에는

'잠시 다녀오는거에요- 금방 또 와요-'라며

그 시간이 아무것도 아닌듯 아무렇지도 않게 웃으며 대답한다.

이렇게 말하고 느끼는 내가 좀 안쓰럽고

그런 내 인생이 좀 서글프다.


집에 돌아오는 버스에서 많은 생각을 했다.

오랜만에 유학생이라는 신분에 회의감을 느꼈고,

중학교때의 기분이 들어 살짝 신선한 충격도 있었고,

역시 내 주변에는 좋은 사람들이 많다고 느꼈고,

광화문에 안 좋은 추억이 많다는 말에

내 머릿속엔 생각이 꼬리에 꼬리를 물어

재희가 가장 하지 말아야 할 일로 꼽았던 일이

하고 싶어지기도 했다.


가기 싫다.

그래도 잠시만 다녀올께-



시카고행 비행기에 오르기 14시간 전에..

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my dream car - porsche cayenne turbo s

550 hp @ 6,000 rpm
0-60 mph : 4.7 s
Top Track Speed: 174 mph
MSRP $124,800.00

my dream car since freshman year in college
was fascinated by the design (esp. back n black metallic)
had a chance to buy 'cayenne turbo' from ma friend but not anymore :(
location of navigation is little inconvenient
but let me buy it

in 10 yrs :)
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